In collaboration with KPN, we brought an inspiring session to life focusing on sport sponsoring and ESG goals. The session started with a clear introduction to ESG targets, provided by Holla legal & tax, which laid the foundation for the conversation about the growing impact of corporate social responsibility within sport sponsoring. KPN and Just Eat Takeaway then shared inspiring practical examples of how they are effectively integrating ESG initiatives into their sponsorship strategies.

Panel discussion
The event concluded with an engaging panel discussion, in which representatives of various brands shared their views on the future of sports sponsorship. The enthusiasm and insights shared gave a powerful impulse to the further development of sustainable sponsorship strategies focused on social impact.

We believe sport sponsorship should no longer be separate from companies' broader social policies. It should become an integral part of their ESG strategy. The message was clear: make sport sponsoring an integral part of your social policy and just go for it.

Get more information
The presentation of the session is available to interested parties. Please email sacha@more2win.com to receive it.